Senior Marketing Manager (Maternity Cover - 12-14 month FTC)

About us

At Arbor, we’re on a mission to transform the way schools work for the better.

You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.

At Arbor, we passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job. Over 3,000 schools and trusts use our products to work more collaboratively, free staff from busywork, and drive their schools forward.

Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.

Role Overview

We’re looking for an interim Senior Marketing Manager to cover maternity in our team. This is an exciting and varied role - you’ll lead our demand generation team, supporting the work of our two excellent Marketing Managers and helping us reach pipeline goals each term. You’ll also own partner and upsell marketing, working closely with our network of strategic partners to introduce Arbor to their schools.

This is a great opportunity for a marketer passionate about driving social impact, and keen to work in a high-achieving, supportive team.

Contract information

We’re looking for someone to start on a Fixed Term Contract from late July 2022-August 2023, but there is some flexibility with this. We’d love to meet both full time and part time candidates (4 days per week) for this role.

What you can expect day-to-day

• Work across our demand gen team and the wider business to design our national schools marketing strategy, helping us to reach agreed pipeline targets

• Collaboratively design and deliver on our partner and upsell marketing plans each term

• Plan and execute demand generation campaigns across multiple channels, including email, events and digital. Specifically work with our partner network to generate referrals

• Build out nurture campaigns to increase engagement and intent with prospects

• Use data to report against and optimise campaigns

• Manage our two Marketing Managers, helping them to reach their goals and develop in their careers

• Act as a brand custodian, ensuring comms have the right look and feel

• Work collaboratively with our Sales, Partner, Account Management and Product Marketing teams to achieve your goals

What will you achieve in your first 6 months?

• Take ownership of our demand generation programme and partner marketing plan, making sure our campaigns are creative, convert well, and are beautifully written

• Meet our key strategic partners to plan out the new school year with them

• Launch exciting new features to our customers - driving adoption and creating upsell opportunity

• Become a whizz with Hubspot, using it to convert leads with ease

• Help us pull off several major events - some run in-house, and others with third parties

• Become an essential part of our Marketing team

About you

• Experience in B2B Marketing and/or Partner Marketing (bonus points for previous experience in SaaS or tech)

• Experience of managing multi-channel B2B marketing plans, with a focus on quality, conversion and pipeline generation

• You’re an empathetic leader and manager, who enjoys developing and coaching individuals to create a high performing team. Excellent collaborator who enjoys working across multiple teams

• Brilliant writer - you really know how to make copy shine, and are adept at switching tone of voice to suit your audience

• Strong commercial instinct, able to partner tightly with our incredible Sales Team to achieve revenue goals together

• Experience using Marketing tech such as Hubspot to manage and nurture leads

• Strong project management skills - you can trade off multiple deadlines and pull off important projects like events, using data-driven insights to plan and adapt

Interview process:

Intro call: We’ll invite you to a 30 minute call with Sophie, our Talent Manager, to learn more about the role, ask questions, and tell us about you.

First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Lauren, our Senior Marketing Manager. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with Becca, Amy (both Marketing Managers) or Anna (Senior Product Marketing Manager) too.

Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our Head of Marketing. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process.