How to generate good business ideas

If you want to start a business but have no ideas, here's how you can get started.

key takeaways

Wouldn't it be cool if...

Some of the best business ideas came from asking 'what if'?

Start an idea hopper

Any time you feel a sense of frustration or curiosity, jot your ideas down. When it comes to idea generation, quantity over quality is a great place to start.

Effectuation

Successful entrepreneurs start with assets they already have (their skills, network, interests) and are able to combine them to build a business. Make sure you're best placed to solve the problem.