How to just do it when starting a business

Jess Barratt, Escape startup leader and founder of Franklin Scholars, shares her thoughts on getting an idea out into the world.

key takeaways

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Tell everyone about your idea

You never know how someone may be able to help you. Tell friends, colleagues, mentors and other people in your network about your idea.

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Don't overthink it

Start building your business quickly and cheaply and get in front of your customers as soon as you can. The first version won't be perfect and that's ok. It's all about iteration based on feedback.

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Don't fall in love

Beware of being too wedded to your idea. Ultimately you're trying to solve a problem. Fall in love with your problem rather than your first solution.