Customer Marketing Manager (18 month FTC)

About us

At Arbor, we’re on a mission to transform the way schools work for the better.

You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.

At Arbor, we passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job. Over 3,000 schools and trusts use our products to work more collaboratively, free staff from busywork, and drive their schools forward.

Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.

Role Overview

We’re looking for a Customer Marketing Manager (FTC) to join our team and help us manage our customer base as we expand across new brands and products through M&A. You’ll manage upsell for the customers using our existing brands (Arbor and ScholarPack), and help us scale customer marketing - ready for potential new acquisitions.

This is a new, FTC role in the team - meaning you’ll have plenty of ownership and get lots of opportunity to be creative. We’re looking for a marketer passionate about driving social impact, and keen to work in a high-achieving, supportive team.

Contract information

This is a Fixed Term Contract role - ideally running from 1st May 2023-31st October 2024.

What you can expect day-to-day

• Design our termly upsell marketing strategy, helping us to reach agreed pipeline targets

• Plan and execute upsell campaigns across multiple channels, including email, events and webinars

• Use data to report against and optimise campaigns

• Build thought leadership, brochures and other content for our customers

• Act as a brand custodian for all customer touchpoints, ensuring comms have the right look and feel

• Work collaboratively with our Account Management, Partner and Product Marketing teams to achieve your goals

About you

• Experience in B2B marketing, ideally in SaaS or working in tech

• Experience of managing cross-channel B2B marketing plans, with a focus on conversion and pipeline generation

• Strong commercial instinct, able to partner tightly with our Account Management Team to achieve revenue goals

• Brilliant writer - you really know how to make copy shine

• Curious and inquisitive. You’re passionate about understanding customer needs and how to best position our products and services to solve them

• Analytical mindset - you’re as comfortable in a big spreadsheet as you are presenting in a meeting. You know how to use data-driven insights to plan and adapt

• Experience using customer management and marketing tools like Gainsight, Hubspot, Mailchimp and BigMarker

• Strong project management skills - you can trade off multiple deadlines and pull off important projects like events

• Good at working cross-functionally to get your work done

• A bias for action

• Bonus: Knowledge of working in or with schools

Interview process:

Intro call: We’ll invite you to a 30 minute call with Ben, our Talent Manager, to learn more about the role, ask questions, and tell us about you.

First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Harriet, our Head of Marketing. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with Becca, Amy (both Marketing Managers), Natasha (Product Marketing Manager), or Anna (Senior Product Marketing Manager) too.

Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our Head of Marketing, and Rachael, our Head of Customer Sales. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process.

What we offer

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!

• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas

• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay

• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!

• Access to services such as Calm, Bippit (financial wellbeing coaching) and Health Assured (Employee assistance programme)

• All of our roles champion flexible working and we are happy to discuss what this means to you!

• Social committees that plan team, office and company wide events to bring people together and celebrate success

• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)

• Volunteer with a charity of your choice for a day each year

• Dog friendly offices!

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [email removed - click apply for more details].

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.

Arbor Education is an equal opportunities organisation

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.

Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: [email removed - click apply for more details]

Please note: We are unable to provide visa sponsorship at this time.