eCommerce Marketing Officer

If you have an interest in eCommerce, copywriting, digital marketing or a creative background or personality this could be the role for you. Whether you’re experienced, changing careers or recently graduated, you will be part of a small team with plenty of opportunities to learn, develop professionally and bring your own ideas. 

This is a permanent role that can be either home-based with occasional visits to Eden Project or hybrid working between your home and Eden Project’s office. 

Eden Project’s Mission

There is a planetary emergency. Only by deepening our collective understanding of the interconnections between all living things and seeing them as a whole can we protect the Earth and engender environmental harmony and social equity. 

We need to inspire citizenship over consumption in order to care for this planet, Spaceship Earth, our only home, that provides us ‒ and all life ‒ with fresh air, clean water, fertile soil, rich biodiversity, a stable climate and an awesome recycling system. Exploring how it all interconnects can transform our understanding of the world and help us see, how together, our actions can make a difference. Eden is a beacon of hope. 

That’s why we work collaboratively with other organisations, walk the talk at our own site in Cornwall, and share our stories through horticulture exhibits, arts and culture programmes, community initiatives and education work. 

Benefits

-  Enhanced pension scheme (above auto-enrolment rates) 

-  Death in service policy (4 x annual salary) 

-  Free entry to Eden and Heligan for family and friends 

-  30 days holiday plus an extra day for your birthday (up to 35 days after 5 years service) 

-  Policy with Simply Health (optical, dental, EAP, physiotherapy) and access to UNUM for wellbeing support 

-  Financial wellbeing support – access to 121 sessions with an independent financial advisor 

-  Cycle to work scheme 

-  Training and development, including access to the Eden Talent Fund which encourages personal development 

DETAILED JOB DESCRIPTION                                                          

Roles within the Brand, Audiences and Digital functions are responsible for developing and delivering the Eden Project’s brand strategy to build brand profile, awareness and reputation, extending and diversifying its audience reach and engagement, and maximising the delivery of commercial and cause related revenue streams. 

The division includes:

Eden’s brand and audience development, destination and commercial marketing, visitor engagement, consumer insight, communications, digital experience and delivery, membership and fundraising, and eCommerce and ticketing activities, building a lasting relationship with current and future audiences, and driving value and revenue in the process.

Role Purpose

Reporting to the Head of eCommerce and working collaboratively across teams, this role is responsible for helping develop and deliver Eden Project’s Web Shop content across its digital channels, predominantly its websites, email and social media platforms – effectively communicating the brand, contributing to the engagement of digital users, and converting them into Eden customers.

The post holder will work variedly across four main priorities: product uploading (25% of time), content creation (25%), merchandising (15%) emailing (20%) and any other ad hoc needs (15%).

This is a brand-new role within a small team and will suit someone creative by nature, resourceful, eager and curious about learning all aspects of an eCommerce strategy and will combine working independently and collaboratively with internal and external teams.

Key Accountabilities

1. Works closely with the eCommerce and Retail Teams and leads on the content sourcing and development for product uploading of our retail catalogue to Eden Project’s Web Shop, requiring copywriting skills, consistent tone of voice and marketing guidelines (training will be provided on the latter), to ensure product information is clear and accurate to customers and Web Shop visitors. 

1. The post holder liaises with internal and external teams and uses copywriting skills and best practices to source, create and maintain content for Eden Project’s Web Shop for a range of different purposes, developing short storytelling pieces for product pages and creating longer-form blog content helping to establish the organisation as the leading online destination for sustainable shopping. 

1. Working together with the eCommerce and Retail teams, the post holder assists with the management of the Web Shop’s social media channels, drawing on strong copywriting skills, creativity, and sound judgement to encourage online engagement, promoting new products/promotions and driving revenue through online sales.

1. As part of the product uploading and content creation ongoing efforts, the post holder will work closely with the Head of eCommerce on a constant merchandising effort to show a fresh website for returning visitors and promotions of new products.

1. The post holder liaises with internal teams to communicate of any new developments, content published, and any other updates that are relevant across the organisation.

1. The post holder works together with the Head of eCommerce for the constant optimisation of emailing automations, web developments, marketing campaigns and other promotional channels to ensure KPIs are met.

1. Occasionally organise and support product shots on-site and off-site.

Demands of the Role

Education & qualifications

The post holder will be educated to A level standard or equivalent.

Knowledge & skills

The post holder will be skilled in copywriting and producing basic visual assets for websites, social media and email marketing. A working knowledge of Shopify is not essential but desirable. An awareness of accessibility and usability standards is desirable. Basic skills in photography and basic knowledge of Photoshop desirable although training can be provided.

There will be opportunities to continually develop your professional knowledge.

Decision- making

This role will be fully supported by the Head of eCommerce but provides enough autonomy for the post holder to manage their own workload, working to short term objectives, planning towards longer-term objectives and schedules. Uses professional and creative judgement to make day-to-day decisions.

Resourcefulness

Practical and capable self-starter, with a “hands-on” approach and able to work under pressure with limited supervision. This role demands a good level of flexibility and ‘juggling’ of tasks plus the ability to prioritise, and meet deadlines. Able to work collaboratively with internal and external teams is essential.

This will be a varied role with regular ad-hoc projects and priorities.

People & asset management

Responsible for managing own IT equipment.

Communication & visitor experience

Well-developed communications skills are integral to this role, with the postholder producing digital output that reaches thousands of customers each week. Required to manage, and deliver communications through a variety of channels and mediums. Liaises, consults and collaborate with clients within all departments across Eden. The post includes interaction with external stakeholders such as brands, suppliers, partners, designers, etc.

Operational environment

Hybrid office and home working or fully remote available, with some site visits in both cases, in particular for photography and content development. Offsite to attend relevant courses or events. Some out of hours work (evenings and weekends) may be required.

Additional Features

The post holder is required to continuously develop their digital marketing expertise and keep abreast of industry trends and software updates.

The closing date for applications is Monday 10 July 2023. 

Please apply with a cover letter stating your motivations to apply for this role.

The proposed start date is 1 September 2023