Senior Content Marketing Manager (B2B)

📍Location - hybrid, 2 days a week in the office, the other 3 wfh or office (at either our London or Sheffield office whichever is closer to you!)

❗This is a highly creative role with the freedom to develop and execute new content and campaign ideas, but it’s also a commercially focused role that’s directly tied to Goodlord’s growth and performance.

ABOUT THE ROLE

Goodlord’s mission is to provide the best renting experience in the world and we’re on the hunt for a Senior Content Marketing Manager, reporting directly to the Marketing Director, to help us achieve this.

This is a highly creative role with the freedom to develop and execute new content and campaign ideas, but it’s also a commercially focused role that’s directly tied to Goodlord’s growth and performance. We’re looking for someone with a track record of developing content strategies that have a strong commercial impact, with a focus on driving our mailing list growth and nurturing these contacts into quality leads for our sales team.

You'll be trusted to make important decisions regarding the content strategy. We want you to push the boundaries, try new things, and take responsibility for big ideas.

In this role, you'll be working closely with the Marketing Director, Head of Demand Generation and Growth Marketing team, as well as the wider Marketing, Sales, and Customer Success teams. You'll also be working closely with communications and creative agencies.

No two days are ever the same at Goodlord so what you’ll be up to will vary. The pace we move at also means priorities will change and you’ll need to be comfortable with this (we’ll support you!). But these are the things that will be core to your role and will keep you busy. 

The day to day stuff: 

• Develop and optimise multi channel content strategies for multiple audiences to grow Goodlord's reputation in the industry as a thought leader, while focusing on new contact drivers to grow our database. 
• Work closely with the Head of Demand Generation, Product Marketing and Growth Marketing teams to develop and execute successful content strategies and marketing campaigns, optimised for different stages of the funnel.
• Develop collaborative partnerships across the organisation to identify and capitalise on new opportunities to further the Goodlord brand.
• Be able to digest complex information (i.e legislation changes, industry news, surveys) and distill this into digestible content that drives engagement from commercial decision makers. 
• Develop and deliver engaging content to support business goals 
• Manage your direct report(s), in addition to working with freelancers and our external PR agency.
• Analyse, report and optimise content strategies based on their impact on the brand and the business's bottom line.

ABOUT YOU

You should apply if you have:  

• Solid experience leading a high performing, commercially focused content marketing function, with at least 1 direct report
• Experience developing a content marketing strategy with successful examples of hitting commercial targets and can evidence this
• A passion for creating compelling content that resonates with new and existing audiences to meet business objectives and expand our brand reputation in the industry and beyond.  
• Exceptional creative writing skills, with strong attention to detail and an ability to leverage company messaging, product information, and subject matter experts to develop on-brand messaging across multiple platforms.
• Experience working with other formats (eg video, podcasts, webinars, infographics), either directly or in an editorial capacity.
• Experience in using content and analytics tools to make data-driven decisions

It would also be great if:  

• You have a qualification in a relevant field (e.g. Communications, Journalism, or Media) but it’s not essential
• Experience working with freelancers and creative and public relations agencies to execute content and campaigns.

ABOUT US

We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, landlord and tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution.

And we did. Like all startups it’s been a bit of a roller coaster journey, but we’re now stronger than ever, with around 3000 letting agents using the platform, exciting &  varied product lines and 320 Goodlordians supporting the mission!

Our purpose - building the best rental experience in the world - is clear to everyone, and so too is the fact that people are central to achieving that mission; we have worked hard to make Goodlord great so we’re proud to have been ranked 10th in the UK's Best Workplaces™ 2022 - Large category.

Not only that but the following too:-

• Great Place to Work certified - 2024
• Verified by Flexa as a Flexified employer - 2023
• Deloitte Technology Fast 50  - 2023
• Excellence in wellbeing for our dedication to goodlordian’s wellbeing
• 10th Great Place to Work in the UK large-sized businesses 2022
• 23rd Wellbeing Great Place to Work in UK Large- sized businesses 2022
• 18th best workplace for Women in UK large-sized businesses 2022
• 13th best workplaces for Tech in UK large-sized businesses 2022

Our values guide our decisions, the way we work, our culture and the people we ask to join the team. We work hard, have fun and support each other. We’re not afraid to make mistakes (we’d never learn if we didn’t) and we’re always looking to challenge ourselves. Our style is collaboration based on honesty, friendship and respect. 

It’s an exciting time here at Goodlord. If you’re inspired by what we’re doing, are up for a challenge and share our values, we’d love to hear from you.

WHY YOU’LL LOVE BEING A GOODLORDIAN:

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

• 🚀 Grow with Goodlord: your development is important to us. Have a goal in mind? Share it with us and you can use your £1000 annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally at Goodlord too!
• 💕 Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
• 🌴 Unlimited holiday and flexible time off: we encourage Goodlordians to make use of their unlimited time off to enjoy the world, recharge and reboot (subject to passing probation and fair usage principles). We also offer time off for volunteering and training, so you can give back to the community and pursue your passions 
• 🤗 Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
• 🤩 Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

Goodlord wants applicants from all backgrounds and walks of life, we are an equal opportunity employer committed to creating an inclusive environment. In fact one of our core values is Bring our whole selves to work which is really important to us. If there is anything you need to participate fully in the interview process we'd like to hear about that too, please just include it in your application. Come and join us!

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer **

Regrettably we are not able to provide sponsorship for this role

No agencies please - we have tried and trusted partners we would turn to should we require support