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Join TOMS to Champion Mental Health and Craft Impactful Digital Marketing Strategies
Overview
Salary
£90000 - £120000
Location
US HQ - Hybrid
Nomad Friendly?
Expires
Expires at anytime
At TOMS, we're not just a shoe company – we're a movement dedicated to improving lives by funding mental health resources. By joining our team, you contribute to a greater cause while working in a role that's both challenging and rewarding.
Role Summary:
- Lead the planning, testing, scheduling, and coding of CRM and Loyalty program messaging for TOMS Americas eCommerce.
- Design, build, test, and launch CRM and loyalty initiatives, coordinating with various internal teams.
- Implement segmentation and testing strategies to optimize customer engagement.
Role Requirements:
- 3-5 years of CRM & loyalty marketing experience (fashion/retail preferred).
- Expertise in HTML coding, email/SMS design tools (Photoshop/Figma), and ESPs (Listrak preferred).
- Proficiency in MS Office and Web Analytics (Google Analytics preferred).
Benefits:
- Competitive salary ($90,000 - $120,000) with annual performance bonuses.
- Hybrid work environment in Culver City, CA, with work-from-home flexibility.
- Home office stipend, annual refresh budget, and comprehensive health benefits.
- Generous PTO, paid holidays, early Fridays, free shoes, and employee discounts.
- Access to wellness classes, anti-racism education, and volunteer opportunities.
TOMS is in business to improve lives. When you wear or work with TOMS, you help fund access to mental health resources for the millions of people who need them.
The Role: The Manager, Digital Marketing (CRM & Loyalty) is a vital role for the TOMS Americas eCommerce business. This role leads all the planning, testing, scheduling and coding of all ongoing and triggered CRM (email, SMS and push) & Loyalty program messaging on behalf of the TOMS Ecommerce business. The Manager, Digital Marketing (CRM & Loyalty) leads the team that designs, builds, tests and launches CRM and loyalty messaging and coordinates content in partnership with cross-functional internal teams. This role is also responsible for planning and implementing segmentation and testing strategies including (but not limited to) audience, creative, subject lines and send times.
Job requirements: 3-5 years of experience with CRM (email, SMS, push) & loyalty marketing platforms –(fashion/retail experience preferred). Proficient in HTML coding (including mobile devices), email and SMS design (Photoshop/Figma), ESP's - Listrak preferred. Proficiency with MS Office (Excel, Word, Outlook) required. Web Analytics required (Google Analytics preferred).
Benefits: This is a Direct Hire role with a target yearly salary range of $90,000 - $120,000, depending on experience, plus an annual bonus based on the company's performance. Hybrid work environment - work from home most days and come into our Culver City, CA office 1-2 x a week to meet with your team (bring your pup too!). A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear. Medical, dental, and vision insurance; 401K with company matching. A generous PTO policy plus 12 paid annual holidays and one floating holiday. Half-Size Fridays: enjoy weekends starting at noon each Friday. 4 free pairs of shoes per year (yes, free!). Employee Discount on all of our products, plus discounts on partnering businesses. Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.). Anti-Racism educational opportunities, including company-wide days of learning. Opportunities to volunteer with Impact Partners and Community Organizations.
