Lead the Digital Marketing frontier and contribute to children's welfare at TOMS.
Overview
£135000 - £145000
US HQ - Hybrid
Expires at anytime
Organisation Summary
TOMS is a progressive business focused on enriching lives. As a proud B Corporation and a member of the Fair Labor Association, when you are a part of TOMS, you also contribute to giving children worldwide a prospect of better tomorrows by supporting their education and health. We value transparent, equitable opportunities and fair compensation and benefits.
Role Summary
- Leading performance marketing for TOMS Ecommerce business through paid media advertising.
- Concentrating on new customer acquisition and achieving ROAS and revenue goals.
- Managing substantial paid media budgets efficiently.
- Developing acquisition strategy with a data-intensive approach.
- Coordinating with external platform and agency partners to support objectives.
Role Requirements
- 5+ years in paid social media and agency management.
- Proficiency in digital platforms (Shopify, GA, Triple Whale) and various social media networks.
- Expertise in strategy and execution of performance marketing (acquisition and retention).
- Advanced analytics and measurement skills; managing towards KPI's.
- Experience with significant budget management.
- Skills in digital creative process management.
- Paid search expertise notably in Google Adwords, Shopping, Pmax.
Application Process Details
- Great benefits including hybrid work environment, office supply stipend, medical insurance, generous PTO and holidays, free shoes, discounts, wellness program and educational opportunities.
TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.
The Role: The Senior Manager, Performance (Digital) Marketing leads acquisition focused performance marketing for the TOMS Ecommerce business through paid media advertising on digital channels such as paid social, paid search, and affiliates. This role is tasked with new customer growth and achieving ROAS and revenue goals through efficient scaling of significant paid media budgets. The role will involve leading acquisition strategy and execution through a data-intensive test and learn framework, and managing external platform and agency partners to support in reaching program objectives.
Job Requirements: 5+ years of paid social media expertise particularly in Facebook Ads Manager 5+ years of people and agency management experience High proficiency in digital platforms (Shopify, GA, Triple Whale) and social media networks: Facebook, Instagram, Tik Tok, Snapchat, Pinterest, Google, CTV Performance marketing (acquisition and retention) strategy, execution, and optimization Advanced analytics and measurement skills; managing measurement towards KPI's Experience with Budget management ( >$10M annually) Digital creative process management skills Paid search expertise particularly in Google Adwords, Shopping, Pmax
Benefits: Hybrid work environment - come into our Culver City, CA office 2-3 days a week to meet with your team (bring your pup too!) A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear Medical, dental, and vision insurance; 401K with company matching A generous PTO policy plus 12 paid annual holidays and one floating holiday 4 free pairs of shoes per year (yes, free!) Employee Discount on all of our products, plus discounts on partnering businesses Wellness Program offering resources for your mental health, physical well-being, personal finance, nutrition, etc. Anti-Racism educational opportunities, including company-wide days of learning Opportunities to volunteer with Giving Partners and Community Organizations
TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities. EEO Statement: TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.