Social Media & Influencer Marketing Manager

Papier is looking for an ambitious & talented Social Media & Influencer Manager to join the Community team. The role will be instrumental in growing an engaged community of fans through effective social media & influencer campaigns to drive Papier’s brand awareness globally.

Papier’s Community team, part of the wider Brand team, supports the growth of the business by inserting the brand into culture, driving awareness and engagement at scale, and fuelling customer acquisition and advocacy with inspiring content and innovative platform tactics.

We are looking for a digitally-focussed social media influencer marketing expert who is an excellent creative thinker and equally comfortable across technical and analytical problem solving, with a proven track record of clearly demonstrating social and talent impact on business objectives and KPIs.

Reporting to the Head of Community & Social, you will be a key spokesperson for the brand and will play a critical role in defining how we create a compelling social presence through our organic channels and influencer voices. Internally, you’ll be comfortable working with multiple teams, collaborating cross-functionally to bring projects to life.

• Develop and execute ambitious but effective global social media and influencer campaigns for Papier to meet objectives of the business around brand awareness, reach, engagement & sales
• Collaborate with Creative & Content teams to deliver unique storytelling moments & content for Papier's social channels to build brand affinity & strengthen customer engagement
• Build & nurture relationships with key influencers/ambassadors, from micro to macro, to create partnership opportunities for the business and help us leverage emerging trends
• Explore the full potential of Papier's organic social channels and influencer activity - tracking, measuring and analysing performance, as well as ensuring learnings are taken on board for future campaigns and introducing or developing new campaigns to further strengthen and build a community around the brand.
• Collaborate with the Community team to inform on best practices, new trends and current success stories across all initiatives and social media platforms. In turn this should drive brand equity, loyalty, acquisition, reach and engagement
• Align with the Performance Marketing team on paid social activity to amplify influencer activity, scale influencer affiliate and branded content programmes, with a focus on driving conversion

Requirements

• As a guide, we are seeking around 5+ years of experience in social &/or influencer marketing, ideally within SME businesses that have experienced rapid growth and driven real consumer behaviour change
• High degree of personal and professional familiarity with Instagram, TikTok, YouTube etc. as well as all creator economy as a whole
• Proven track record of delivering successful influencer &/or social media campaigns across multiple social platforms
• Strong editorial sensibilities, from setting the tone to having great taste when it comes to ensuring content is on-tone, on-brand and strategy
• Analytical, and able to both learn from and utilise data to build strategy and tell stories
• A natural communicator – confident in presenting social campaigns and activities to different parts of the business
• Experience working with influencer marketing and social media management platforms
• Passionate about all things social media and Internet culture. You have a finger on the pulse of emerging digital platforms, and the creator/influencer/celebrity landscape

Benefits

What will you get?

• A seat at Maison Papier, our lovely Camden office (hybrid working pattern of 2 days p/week in the office)
• 25 days annual leave per year + the ability to buy an extra 5 days
• 20 days per year to Work from Anywhere
• Private medical and rewards scheme with Vitality Health
• 50% off gym memberships with Virgin Active, Pure Gym and more
• Enrolment into the Papier Pension
• Enhanced parental leave policies
• Cycle to work loan scheme
• £40 per month cultural allowance to spend on anything inspiring!
• £75 personal stationery allowance, and £150 to spend on our Occasion stationery for a lifetime special event
• Generous staff discount
• 2 days paid per year to volunteer on a cause you care about
• Access to mental health & wellbeing resources
• Weekly team lunches & regular cultural trips
• Dog-friendly office
• Friendly and fantastic team!

At Papier, we believe that the diverse perspectives of all paper people deserve to be celebrated. A creative and curious community, we strive to be inclusive and equitable to all. We’re an equal opportunity employer and do not discriminate against any employee or applicant on any grounds. From hiring processes through to day-to-day business, we aim to create an environment that is accessible and safe for everyone. We’re always working towards building a balanced and supportive workplace, with policies to ensure everyone has the opportunity to make the most of their chapter at Papier.