Who are we?

So why the name? 15gifts started out making intelligent recommendations for people looking for tailored gift ideas. From there, it was a natural development to take the technology and know how we'd built up, and evolve the product for specific sectors...

We soon realised that, even as internet shopping became part of everyday life, people still faced real problems when committing to important purchases online. Problems which stem from basic human nature - to do with feeling in control, and making a choice based on a manageable number of options.

So as the engine became embedded in each sector, we uncovered the unique principles of psychology which help customers. We increasingly built these into the 15gifts engine, helping people understand and navigate their options to make a confident decision. One which felt good - at the checkout, and long term.