PR Manager

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain, where most florists operate offline and have done for decades. bloomon creates seasonal collections using unusual stems to deliver unique flower arrangements on repeat or as a unique gift. We always use field-fresh high-quality flowers straight from the grower and deliver them to our customers through a high-tech and highly creative platform. 

We launched in Amsterdam in 2014 and went from start-up to scale-up at hypersonic speed. In 2021 we joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times).  Driven by our vision of creating the destination for making life a little more thoughtful and beautiful, we're now part of Europe's leading online flower company.

Our group is backed by top tier investors including General Catalyst (backers of Airbnb and Deliveroo), who led our £75 million Series D funding round in January 2021, alongside Index Ventures (investors in Wise and Glossier). We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we are active in 8 countries. 

We really care about creating a diverse and inclusive team and we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.

PR at bloomon

PR sits within the brand and creative team, a vibrant and dynamic bunch of creative thinkers across 3 disciplines: brand (including brand management, social media & resourcing), creative (covering graphic design, copywriting and creative concepting) and communications (consumer and corporate PR). We’re responsible for our global brand strategy and creative output and work with teams across the business in all markets to bring this to life. 

We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Research to inform our thinking, the Range team on designing our products, with the country teams on plans that resonate in their local market and with our Digital Product and Design teams on our website and app.

We’re passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring thought and care into everything we do.

What will you do?

We are looking for a PR Manager for the bloomon brand to lead all PR activities. You will be the team expert on consumer and corporate PR and feel comfortable leading the brand’s approach independently.  You’ll work collaboratively with the brand and creative team to shape brand storytelling and deliver engaging content and experiences that set us apart. 

You will be responsible for:

Planning and implementing annual PR strategy, building compelling earned media opportunities, with a focus on Netherlands & Belgium markets Developing and implementing PR campaigns and messaging for key commercial moments e.g. Mother’s Day, seasonal range launches e.g. Holiday collection and key product launches e.g. Bio Bouquet in collaboration with wider brand and creative team Owning all media relations across consumer lifestyle, business and news journalists Writing press releases and collaborating with creative team to deliver impactful, beautiful releases  Developing engaging, impactful and cost effective events and send outs, including selection of titles and influencers  Ensuring all creative/visual outputs are to a high standard (e.g. event production, invitations, press releases) Building our corporate PR presence by placing stories that bring to life our ethos, ambitions and values, making use of key business spokespeople e.g. Head of Sustainability In collaboration with key stakeholders, ensuring all potentially contentious messaging is low/medium risk and that there is a reactive strategy in place in case of Crisis i.e. reactive statements. Contributing to regular meetings with the brand and creative team, sharing strategy & learnings, aligning on upcoming campaigns, contributing to brainstorms etc In collaboration with brand team, seeking out new partnership opportunities with brands and individuals Reporting and analysing secured PR coverage using appropriate systems Accurately managing the PR budget by country, responding swiftly to changes in budget and/or suggesting more efficient ways to spend

You

Experience in PR - ideally at a fast-growing, brand-focused business  Ideally, experience working on lifestyle ecommerce or D2C brands in a start-up or scale-up environment Maintain meaningful relationships with all key press contacts to ensure all launches and stories land in the right press in the right way Good relationships with key influencers in the lifestyle space An excellent understanding of creative communications and wider media culture Strong project management experience and excellent organisational skills High commercial understanding, preferably from a retail environment Excellent excellent written and verbal communications skills A creative thinker with a good eye and excellent attention to detail Love to work independently, keeping key stakeholders updated Experience working in a fast paced and demanding workplace An excellent team player willing to support the wider team where required Evidence of delivering impactful results without huge budgets

Why bloomon?

Bloom & Wild Group teams are distributed across office locations in Amsterdam and London, and multiple warehouse locations. We’re working hard to create a culture of inclusion for our teams, whether they’re working from the office or home.  And so whether you need to be at home for focus time or for school pickup, or you want to spend time together with your co-workers, we’ll do our best to make your experience a good one!

bloomon perks & benefits: 

*24 vacation days, with an option to buy an extra 5 vacation days.

*1 celebration day per year (extra day off to celebrate a holiday that is important to you)

*Happiness days (4 extra days off per year for your personal “me-time”)

*We’ll support your commute to our office and site locations.  Depending on your journey to work, this may include a VanMoof bike, an NS business card or expense reimbursement

*Access to the GoodHabitz platform for personal development

*Access to OpenUp online therapy for your mental health

*We love having lunch together!  We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,

*A BBQ-worthy rooftop terrace (Amsterdam HQ)

*Friday drinks and socials

*We’ll provide you with a laptop and other necessary equipment

*Phone allowance

*Discounts on our beautiful products!