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Growth Marketing Lead

Birdie Care


Posted over 30 days ago...


Join Birdie, an innovative leader in home healthcare tech, and drive marketing strategies that matter.


icon Salary

£60000 - £70000

icon Location

London, UK, Manchester - Hybrid

icon Nomad Friendly?

In-person- London United Kingdom,Manchester United Kingdom

icon Expires

Expires at anytime

Organisation Summary: Birdie is revolutionizing home healthcare with its top-tier technology platform, dedicated to enhancing the lives of older adults. By providing comprehensive tools for care providers, Birdie ensures high-quality care and efficiency. As a B-Corp with a recognition for innovation in digital health, Birdie is an exhilarating place to grow your career.

  • Role Summary:
    • Lead Birdie's Demand Generation team as a Marketing leader.
    • Design and implement demand creation strategies to directly impact revenue.
    • Execute marketing campaigns across various channels like events, SEO, email marketing, and more.
    • Collaborate with Revenue Operations for data-driven optimization.
  • Role Requirements:
    • Proven success in achieving B2B pipeline goals.
    • Expertise in marketing to diverse business sizes and devising ABM strategies for Enterprise accounts.
    • Leadership experience with small teams.
    • Proficiency in Marketing Automation and CRM systems.
  • Application Process Details:
    • Submit your application on Birdie's website.
    • Ensure to navigate reCAPTCHA, Google Privacy Policy, and Terms of Service.

About Birdie: Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. Birdie is B-Corp certified and was recently named as a top two Home Health Tech provider globally in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021.

The role: At Birdie, we’re looking for an innovative, forward-thinking Marketing leader to helm our Demand Generation team. You’ll be responsible for Marketing’s contribution to revenue, designing and executing on strategies that create sustainable demand. You will lead our demand gen team in executing these strategies across events, SEO, CRO, email marketing, direct mail and paid media. You will work closely with Revenue Operations to have a watertight closed-loop of data for optimisation.

Job requirements: You’ve successfully delivered against pipeline goals in a B2B Marketing function. You’re as comfortable marketing to small businesses as you are designing allbound ABM strategies for Enterprise accounts. You have experience leading small teams. You’re a tinkerer - you’re fluent in Marketing Automation and a CRM user who likes to build.

Benefits: We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth. We offer a personal development budget to put towards books, courses, trainings and conferences; continuous coaching within the team and with external experts. We also offer a Work From Home budget to ensure you have what you need. We provide comprehensive health insurance with AXA that covers many physical and mental health costs. We also offer gym discounts and numerous other wellbeing perks via Happl. We have a highly favourable parental leave policy; once you have spent twelve consecutive months on our payroll, primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.

Application details: Apply for this Job on our website. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


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