Busuu is one of the top EdTech companies in the world and has won numerous awards for its innovation and impact in language learning. Busuu’s vision is to empower everyone in the world through languages. We are the world’s largest online community for language learning, with more than 120+ million users from 190 countries, growing at up to 20,000 new users per day. We make learning a language easy by combining AI-powered courses with instant feedback from our global community of native speakers and live tutoring from qualified teachers across the world.
In January 2022, Busuu was acquired by one of the largest EdTech companies in the world, Chegg (NYSE:CHGG). Being part of Chegg will help us to accelerate our growth and achieve our vision even faster.If you are interested in EdTech and want to be a part of a mission-driven organisation then we would like to hear from you
What does a Brand and Communications Lead do at Busuu?
The ‘Brand and Communications Lead’ plays a critical role within the business. They oversee the creation of all marketing materials from our in house and agency teams. They are responsible for the operational effectiveness (processes and resourcing) of our in house creative team.
Working in partnership with the Product Marketing Manager, the ‘Brand and Communication Lead’ drives the planning and delivery of all communications for GTM strategies and campaigns.
Responsibilities:
Creative Team resourcing
- Discovering the future resource needs of the CRM, Growth and B2B teams
- Managing the scaling up or down of freelancer resource to meet needs of the business, ensuring capacity levels are optimal each month
- Sourcing the right production partners for projects that require external resources
Operations
- Create processes for brand control, ensuring all work that leaves the building is on brand, legally compliant, and of the highest quality
- Regularly audit, design and implement new processes, and documentation to improve the effectiveness and efficiency of our in-house creative team
- Implement and own campaign calendar for integrated campaigns
- Ensure legal review is part of the sign off process
Creative Team Trafficking
- Review all creative briefs to ensure: Quality of direction, that all content is provided, and all channels are accounted for
- Working with design and copy Leads to prioritise briefs within weekly work-stack
OKR Tracking
- Monitoring and reporting the output of the creative team versus our OKR targets
- Defining OKRs each quarter for our in-house creative team
Growth campaigns
- Working with the Growth team to define campaign plans and briefs (channels, audiences and testing requirements)
- Define messaging for campaigns
- Co-develop testing strategies alongside with channel leads
- Owning the creation process from inception to delivery of assets
- Managing external agencies
Budget Management
- Regular updating of forecast to ensure it accurately reflects planned spend
- Reviewing of external budget proposals
- Contribution to budget planning for year ahead - scoping planned activity and forecasting required spend to deliver
Departmental Integration
- Working closely with the Product Marketing Manager to map marketing requirements and timings from a product roadmap
- Maintaining relationships with work-stream leads to ensure integration of Marketing with other departments
Brand
- Working with the Product Marketing Manager, research department and copy team to define messaging hierarchy against key customer motivations, geographies, language pairs, channels and stage of the funnel
- Ensure the brand design system is understood and used by all members of the in-house marketing team
- Manage any adhoc PR requests
Creative
- Partner with the Product Marketing Manager and channel leads to define channels, formats and the creative assets needed to deliver our Go To Market plans
- Work with external agencies and internal teams to establish a new campaign creative, resulting in distinctive and more effective assets
- Work with design and copy leads to review creative team’s output, ensuring a high level of output on a consistent basis
- Ensure creative teams attend campaign wash ups to create a culture of testing and learning
At Busuu we want to ensure that you have access to some great benefits:
- Our centrally located offices are well-equipped with free breakfast, plenty of snacks, fresh fruit, and free dinner of your choice if you need to stay late
- Busuu offers a great Private Health Insurance scheme
- There is a personal training budget just for you, so you can learn more in your field, attend virtual conferences and events that you find interesting
- We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
- We offer enhanced maternity and paternity leave
- Staying connected as a team is very important to us, so we have lots of social activities for you to join such a team lunches, Friday socials, quarterly team, and company events
What happens next
We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around. The hiring process for is the following steps:
- CV application review - We will review it as quickly as possible
- Let’s chat - Quick chat with our recruiter about your experience and the role
- A video call - Call with the hiring manager
- Team Interviews
Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgment-free zone to speak freely.
If you like the sound of that, join us. We'd love to hear what you have to say.